The Scalp Health Glow-Up: Why TikTok Can’t Stop Talking About It

Why Scalp Care Matters

If your scalp feels itchy, flaky, or greasy, it’s not just annoying - it can actually be the root cause of dandruff, irritation, and even hair loss.

That’s why scalp health has exploded on TikTok. The hashtag #ScalpCare has racked up millions of views, with creators exfoliating their scalps, massaging in serums, and breaking down the science behind the trend.

One of the biggest buzzwords right now? The scalp microbiome. Just like your skin, your scalp has a community of microorganisms that need to stay balanced. When they’re out of whack, dryness, flaking, and shedding can follow.

So we did some research (and some testing) to find out which products are worth trying. From scrubs and serums to shower upgrades, here are the scalp care solutions that actually deliver.

Divi Scalp Serum

‍One of the most buzzed-about scalp serums online, Divi’s formula blends caffeine, tea tree oil, and peppermint to support circulation and create that refreshing “tingle” effect. It’s designed to hydrate, reduce buildup, and promote a healthier environment for hair growth. Fans say it’s lightweight, non-greasy, and easy to work into a daily routine.

‍Pros: Fresh cooling sensation, backed by thousands of positive reviews.

‍Cons: Results may take consistent use over months.

👉 Get it on Amazon for $48

Regenix Starter Kit

Regenix has been focused on scalp health for over 35 years - way before it was trending. Their starter kit is designed to “reset” the scalp by boosting circulation, clearing sebum buildup, and tackling dandruff or dryness. Antioxidants and botanicals also help protect against environmental stressors.

Pros: Clinical approach, customizable over time.

Cons: Pricey compared to mass-market options.

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👉Get it on Amazon for $159

‍Volition Beauty Vegan Silk Smoothing Hair Oil

This lightweight, silicone-free oil smooths dry ends without clogging pores at the hairline. That makes it especially good for people dealing with both an oily scalp and dry hair.

Why it works: Silicone can trap sebum and worsen acne, so skipping it helps scalp balance.

👉Get it on Volition Beauty for $46

‍Volition Beauty Vegan Keratin Heat-Protectant Hair Spray

Most heat sprays are packed with silicones. Volition’s formula protects against styling damage while staying scalp-friendly and even helping prevent hairline breakouts.

Pro tip: If you’re prone to bacne, this is a great swap since it won’t rinse down your back and cause breakouts.

👉Get it on Volition Beauty for $40

‍Kristin Ess Hair Instant Exfoliating Scalp Scrub

We exfoliate our faces - why not our scalps? This scrub removes flakes, excess sebum, and even hard water buildup with a sugar complex that keeps natural moisture intact.

Pros: Affordable, non-drying, cruelty-free.

Cons: Physical scrubs may not suit very sensitive scalps.

👉Get it on Amazon for $14.97 

‍SparkPod The Juliet Filtered Shower Head

Your water quality impacts your scalp more than you think. The Juliet shower head filters out chlorine, heavy metals, and other impurities while delivering a high-pressure rinse.

Why it matters: Hard water can leave behind deposits that clog follicles and cause irritation.

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👉Get it on Amazon for $105

‍OUAI Detox Shampoo

This weekly reset shampoo uses apple cider vinegar and keratin to break down product buildup and oil without stripping hydration. We found it especially effective if you use a lot of styling products.

Pros: Smells great, leaves hair shiny.

Cons: Best for once-a-week use — daily might feel too strong.

👉Get it on OUAI for $34

Terra Beauty Bars Floral Multitasking Oil

A plant-powered multitasker that works on hair, body, and nails. As a scalp treatment, it nourishes with botanicals while soothing dryness and irritation.

Pro tip: Massage in pre-shampoo and let sit for 15 minutes for best results.

👉Get it on Amazon for $29

Briogeo Scalp Revival Charcoal + Tea Tree Scalp Treatment

A cult favorite that balances an oily or itchy scalp. Charcoal detoxes while tea tree calms irritation — a combo that feels cooling and refreshing on contact.

Pros: Lightweight, natural feel.

Cons: Dropper bottle can get messy.

👉Get it on Amazon for $32

The Ordinary Multi-Peptide Serum for Hair Density

A viral serum that actually earns the hype. Packed with peptides, it supports thicker, denser-looking hair when used consistently.

Why we like it: Budget-friendly, effective for long-term results

👉Get it on The Ordinary for $22.80

‍Vegamour GRO Revitalizing Scalp Massager

Sometimes the simplest tool is the most effective. This handheld scalp massager boosts circulation, helps distribute treatments, and feels amazing in the shower.

Pro tip: Pair with a serum for deeper penetration.

👉Get it on Vegamour for $18

The Bottom Line

Scalp care is more than a passing TikTok trend - it’s the foundation for healthy, shiny hair. The right routine can help with everything from flaking and irritation to buildup and hair density.

The best part? You don’t need to overhaul your entire regimen. Start with one product that fits your needs, whether it’s an exfoliating scrub, a detox shampoo, or a serum, and build from there. Healthy hair really does start at the root.

Scalp Care FAQs

How often should you exfoliate your scalp?
Most experts recommend exfoliating your scalp once a week. If you have a very oily scalp or use a lot of styling products, you may benefit from twice a week. Over-exfoliating, however, can cause irritation or dryness, so it’s best to start slow and adjust based on your scalp’s needs.

Do scalp serums really work?
Yes, but consistency is key. Scalp serums are formulated with ingredients like peptides, caffeine, or rosemary oil that target follicle health and circulation. They won’t transform hair overnight, but with regular use (think 2–3 months), they can improve scalp condition and support thicker-looking hair.

Can hard water damage your scalp?
It can. Hard water contains minerals like calcium and magnesium that leave deposits on the scalp and hair. This buildup can clog follicles, cause dryness, and make hair look dull. A filtered shower head is a simple way to protect both your scalp and your strands.

Is scalp care necessary if I already use good shampoo and conditioner?
Shampoo and conditioner keep hair clean and hydrated, but they don’t always address the scalp directly. Adding scalp-focused products — like a serum, scrub, or treatment - helps balance oil, reduce flakes, and maintain a healthy scalp microbiome.

Who should try scalp care?
Pretty much everyone. If you’re noticing dandruff, irritation, or excess oil, scalp care can help. Even if you don’t have visible issues, these treatments can be preventative, creating a stronger foundation for healthy hair growth.